When running a resort spa or a small independent spa, owners will need to decide how they would like to manage it.
Some owners have vast experience in the spa industry and elect to run the spa themselves. Some are owners of a resort or luxury hotel and run the spa under the same umbrella as the resort or luxury hotel. Others decide to retain a spa management service. A spa is a unique industry from hotels or resorts or other facilities in the hospitality industry. The spa industry has its own sets of trends, customers, and challenges. When hiring a spa management service, a spa owner is often hiring an organization or individual with deep experience in the spa industry. They often work with a variety of spas. Although many spas have strong starts, an industry professional can help turn a good spa concept into a concrete, profitable model. This combines the best of what a spa has to offer and turns it into the best of what a business can offer as well.
What a spa management service does depends on the spa. A good spa management service can tailor their services according to variables such as the size, customer base, and staff of a spa. While some spa management services tend to focus more on customer experience, trends, and marketing, others might focus more on running the business side of things. Speaking with multiple spa management services will help ensure that an owner finds a service that is the best fit for their spa vision.
In general, however, a spa management service can help oversee every aspect of the spa.
Some services and spa consultants can consult on spa needs before it opens, helping to ensure that the business has checked off all the boxes needed to start its opening smoothly. Some services can even help to arrange leasing as well as spa management. Once the spa is open, the spa management service can help manage and train staff, connect with and arrange vendors, manage assets and inventory, oversee maintenance and hiring of contractors, identify and follow trends in the industry, and marketing and growing the business.
Leasing and Consulting Before Opening
Because spa management services work with so many in the spa industry, some work closely with hotel operators and are especially influential in certain geographic locations. As a result, the spa management service can offer leasing options for spa owners who would like a more hands-off, long-term working relationship. The spa management service would take responsibility for the lease in addition to operating the spa to ensure the best performance of the business.
Prior to a spa’s grand opening, spa operators often need assistance to make sure that the spa begins its journey on the right foot. A spa management service often will have a checklist of items that are essential to running the business smoothly. These services often offer training, so that even relatively inexperienced spa owners can be confident that they are not missing anything important before opening.
Having an industry professional offer guidance and timelines will help ease any anxieties before opening day. Services will also help arrange distributors and vendors, begin any needed advertising campaign, and set up a strong and sustainable system of inventory and accounts.